Best ways of marketing books in the digital era

When it comes to writing a book, it’s actually the easier part because we’re know about what we want to convey.

The whole thing was just so that your audience read; what you have written. This is where marketing comes in(after you publish your own book, UK). Though the ways are unique, some of cliché processes are:

Build a website

An author’s website is necessary for being visible on the social media to acquire followers. Don’t shy away from screaming from the pages of Facebook, Instagram, Linked-in, Twitter, though it may seem boastful. Book cover artists will create one, if you ask for.

Pursue for review

It’s a wise idea to get reviews for your book. Attend events, offer pre-order even before your book is published. Also get e-book conversion done. Approach a good book reviewer to review your book. Award them for referrals. Boost Facebook ad engagement within your contact list.

Partner with another writer/influencer

If you can rope in a popular influencer who suggests your book to her followers, be assured that they’ll check your book at least once. Don’t feel hesitant to increase your network by partnering with another writer. Both of you, will be happier with the increased base of audience of people you both have together.

Seek assistance

Networking is a priority for all professionals regardless of age, location, industry, position or educational background; and should be done on a regular basis to extend our web of contacts across geography, industries and positions.

Create an e-mail list and send out the mails wherever it deems necessary. Sending texts, especially a voice text is very innovative and effective way to reach out to your fans. It gives a personalized touch to your communication, which people like. Talk about your book at family & social gatherings.

Take the help of children’s book illustrators, UK to create an attractive children book for marketing children’s book.

Reading the minds of the readers

Hello writers!

You must be mindful of what the readers look for, when they buy a book. Even when the readers are not planning to buy; the book cover and the blurb should be such that they should be tempted to buy. Hire a professional book cover creator.

You have to read their minds to get your book to be read by your audience. So you should accordingly work on your manuscript and market your book for your audience to pick up your book. Invest in book formatting services.

These are the factors, affecting the readers’ psychology.

• A beautiful/attractive/bright cover & book illustrations.
• The blurb/summary: Refrain from giving out too much.
• Award-winning book:
• Recommendations:
• Highly reviewed book:
• Book review:
• The word “bestselling” on the cover page
• A renowned author’s book:
• A recent release:
• Popular genre
• Medium length book:
• Reasonably pricede-book.
• A renowned publisher.
• Popular book:
• Sometimes people for no reason feel connected to a book:
• Layout & editing:

Hence you have to keep these in mind while writing and more so before getting it published.

Set up author’s website to attract readers and reviewers. Go for book trailers & e-book conversion as a book marketing strategy.

Factors to skip a book

A book may be skipped if the above factors are not paid attention to, or if there’s

• Unclear title which indicates confused writer.
• Illogical chapters or structure of the book.
• Lack of summary to create a hook/curiosity.
• Autobiographies unless you are very popular.

Every writer’s unique and so is the reader. So it may be possible that some readers may reject the most popular writers. Although these could be factors for most of the buys, these may not apply to 100% sale of books.

Also understand that since physical space is a big constraint these days, you must surely get an e-book conversion done for your readers to keep a digital library in a kindle or any other e-book.

Source: https://bookcovercreatorinuk.blogspot.com/2022/09/reading-minds-of-readers.html